The way kids are with toys, I’m like that with accessories, always looking for something different every couple of months to wear with my favorite pieces of attire. I love my Citizen watches, but I’ve been getting a bit bored with classic timepieces. I need something new and unique that will keep me on time all day long. Thank goodness for Nooka.
Thinking outside of the box is what Matthew Waldman did. This artist/designer wanted more options for time display, so he took pen to napkin and sketched ideas for watch designs that were so original, that they are now patented.
Nooka, timepieces presents a more intuitive way to view time. The visual mass on the face of each watch, increases as time passes, giving weight to an ephemeral and abstract concept.