Staying ahead and creating trends, isn’t that what fashion is all about? Well the latest trend that should have most people pleased is the new way to see the shows during fashion week.
The numbers have increased since last year for the amount of designers giving us immediate access by photographs online after a show and live streaming their collection(s). This works great for some fashion editors who hate rushing to several shows in one day or others waiting for hours just to see a fashion preview that lasts less than 2o minutes.
William Rast is using the web to their advantage by “live streaming” their Fall 2010 show Wednesday 02/17/10 at 7pm. Front row seat on the couch while wearing, what you want no complaints here! Cutting cost anyway you can is smart.
For emerging fashion designers, spending money for a fashion show is a luxury they cannot afford. Designers like Barbara Tfank, Chris Benz & Kimberly Ovitz gave us photos via Style.com, saving themselves thousands of dollars, and showing their creations to the consumers and fashion lovers directly.
This form of showcasing one’s collections opens it up to a bigger audience which should help with marketing and sales.
When the creative wheels start turning, cyberspace is limitless! Why not give us a fashion show longer than 20 minutes or a mini movie?
In a recession we creative people always have to think of ways to keep the fashion innovative, exciting, ongoing and the money flowing!!